Cunard-White Star Line
Founded by Thomas Henry Ismay in the 1860’s as a main competitor to Cunard Line, the famed White Star Line (formally known as the Oceanic Steam Navigation Company) built up a solid fleet of reliable and comfortable ocean liners.
Purchased by the American JP Morgan’s IMM Co. in the early 20th Century, it was amalgamated with a number of smaller lines and run under the stewardship of Thomas Ismay’s son, J. Bruce Ismay.
During the decade starting in 1910 they built their three most iconic liners, Olympic, Titanic and Gigantic (later Britannic), however disaster shadowed White Star Line and by the end of the decade only Olympic remained.
Sold again, and back in British control, the company struggled until a forced merger in 1934 saw them partner with Cunard to form the Cunard-White Star Line.
The following ships were operated by the newly merged company, under the Cunard-White Star banner, yet they retained their original funnel colours. The name was dropped in 1947 and Britannic was the final White Star Liner retired in 1960.