Founded by Thomas Henry Ismay in the 1860s as a main competitor to Cunard Line, the famed White Star Line (trading name of the Oceanic Steam Navigation Company) built up a fleet of modern, comfortable ocean liners.
Purchased by the American J.P. Morgan’s IMM Co. in the early 20th Century, it was amalgamated with a number of smaller lines and managed under the leadership of Thomas Ismay’s son, J. Bruce Ismay.
During the decade starting in 1910 they built their three most iconic liners, Olympic, Titanic and Gigantic (later Britannic), however disaster shadowed White Star Line and by the end of the decade only Olympic remained.
Sold again, and back in British control, the company struggled until a forced merger in 1934 saw them partner with Cunard to form the Cunard-White Star Line.
The following ships were operated by the newly merged company, under the Cunard-White Star banner, yet they retained their original funnel colours. The White Star name was dropped in 194, leaving Britannic as the final White Star Liner. She retired in 1960.
Image sourced with permission from: Simplon Post Cards